Managing luxury brands
No other marque can claim a better track record when it comes to designing and manufacturing a thoroughbred sports car and, over the last seven decades, Lotus has remained true to the ethos of its founder Colin Chapman. Applying his approach to precision engineering and automotive innovation, but using the latest technologies and advanced materials, it ensures that every Lotus is strong yet light and simply amazing to drive.
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McLaren Automotive is a creator of luxury, high-performance sportscars and supercars. Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England. Launched in 2010, the company is now the largest part of the McLaren Group.
The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.
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An icon of Italian design in the world, Pininfarina SpA has given life to some of the most stunning designs in automobile history. Through this strategic alignment, Pininfarina SpA will combine its design and engineering heritage as well as philosophy into the first-ever solely Pininfarina-branded car. Timeless in its appeal and yet a vision of the future, the Battista hypercar will embody the spirit of one of the most revered figures in automotive design, Battista ‘Pinin’ Farina.
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