February 28th we opened our doors to our brand new McLaren A showroom in Hong Kong. Located in the Hopewell Centre in Wan Chai . Over 200 VIP guests, customer and media supported Adamas Motors open thes beautiful showroom . This is one of McLaren’s largest flagship showrooms in the Asia-Pacific region, the ultramodern venue reflects McLaren’s corporate identity while echoing the brand’s courageous approach to innovation. Known for its limitless supercar customisation, the new McLaren showroom features a range of interactive, intuitive design elements that allow guests to explore and engage with the brand’s visionary supercar concept first-hand.
Stepping into the 5,000 sq. ft. edgy and futuristic showroom, guests can sense an air of sophistication and minimalism with bright and clean interiors. McLaren’s latest supercar displayed at the Auditorium on the left immediately captures attention, customers can view the vehicle up close to get a taste for speed. Two large screens transmitting a live feed from McLaren’s Technology Centre in Woking, England, provide a glimpse into the perseverance of each engineer that culminates in the creation of each individual vehicle. Walking towards the back of the showroom is the Configurative Room, an imagination zone where customers can discover a plethora of specification options for their car using an interactive screen. McLaren’s dedicated team will guide buyers through the enhancement process to ensure each car is individually tailored down to every detail, from creating a unique exterior and interior colour scheme, to personalising the upholstery and marquetry. Customers can build ultra-exclusive limited-edition or one-off models based on their own precise tastes. Evolving photo screens display McLaren’s unparalleled racing history, as well as images of McLaren supercars in Hong Kong; located near the showroom bar, guests can relax and appreciate their impressive surroundings and learn about McLaren’s impressive racing heritage.
An in-store boutique allows visitors to further immerse themselves in the McLaren racing legacy. In addition to an extensive range of McLaren-branded merchandise, the boutique is also the first location in Hong Kong to showcase the new capsule collection in collaboration with Belstaff. The driver-inspired clothing range of finely designed leather and lightweight jackets by the two British icons includes pieces for both women and men, adding a hint of sophistication to any outfit while aligning with McLaren’s philosophy of performance-oriented authenticity and style.