- Adamas Motor Group named best-selling Morgan Midsummer retailer worldwide.
- UAE cements its position as one of the leading global markets for bespoke British craftsmanship and Morgan Motor cars
- Adamas Motor Group continues to lead the regional growth of the Morgan brand
Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces the remarkable sales success of the limited-run Morgan Midsummer, as initial customer deliveries continue. This exclusive model has received an exceptional response in the UAE, with Adamas Motor Group officially recognised as the top-performing Midsummer retailer globally.
This achievement firmly establishes the UAE as one of the world’s most significant markets for this extraordinary barchetta designed in collaboration with legendary Italian design house Pininfarina. With just 50 examples set to be hand-built worldwide, the surge in demand from UAE collectors and enthusiasts underscores the region’s deep appreciation for bespoke British craftsmanship as well as the strong local appeal of Morgan sports cars.
“We are extremely proud to represent Morgan Motor Company in a region that consistently embraces individuality, timeless craftsmanship, and automotive rarity. The overwhelming interest in the Morgan Midsummer here in the UAE is a testament to the car’s appeal but also reflects the trust our clients place in us to deliver truly special vehicles. We extend our gratitude to Morgan Motor Company for their partnership, and to our loyal customers for their passion and continued support.”
Karl Hamer, CEO, Adamas Motor Group
Following the first Middle East handover of a Morgan Midsummer earlier this year to an Emirati collector at Adamas Motor Group’s flagship showroom in Dubai, demand has remained strong. This reflects a broader regional trend toward boutique, collector-grade vehicles that celebrate the art of motoring – and affirms Adamas Motor Group’s position as a trusted partner in delivering rare and remarkable automotive experiences.
The Morgan Midsummer represents the latest chapter in Morgan’s legacy, embodying the perfect blend of classic design and modern engineering. This limited-run barchetta was designed in collaboration with world-renowned design-house, Pininfarina. With just 50 examples produced, this fully bespoke vehicle represents the shared vision of Morgan and Pininfarina, who have worked together to reinterpret and celebrate the timeless Morgan silhouette. As a Morgan special project, the Midsummer demonstrates the flexibility of Morgan’s design while simultaneously showcasing the rare craftsmanship of the artisans who handcraft every element of the distinctive body.
For further information on Morgan and its hand-crafted range of sportscars in these markets, please visit: https://adamasmotors.com/our-brands/.
