It was a warm gesture of welcome from the capital city of Manama to celebrate two major milestones on the continuing transformation of the UK performance car company and its growth and popularity in the Middle East region. Number one was the official opening of the world’s first Lotus showroom to feature the all-new retail identity. The showroom is in Moda Mall shopping complex, part of the World Trade Center site. And number two was the Middle Eastern debut of the all-new Lotus Emira sports car inside that showroom.
Lotus also took the opportunity to put the Emira through its paces on the Bahrain International Circuit, best known as the venue of Formula 1’s night race. At the wheel was Sheikh Salman bin Isa Al Khalifa, CEO of the racetrack. “It’s an honour to be the first in the region to drive the Emira right here at the home of motorsport in the Middle East. It’s an impressive car, perfectly balanced and beautifully proportioned. I offer my congratulations to Lotus and wish them all the best on the opening of their state-of-the-art showroom.”